Unlocking the Market Potential – Becoming a “Marketsmith”

Unlocking the market is analogous to opening a door lock. The key’s ridges (the marketing mix) must match the configuration of the lock’s pins (the market) for the market’s door to wide open.

This article discusses the challenges associated with the implementation of this simple concept and then how to put it in practice.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.